Breitling
Client
Breitling
Timeline
1 month
Services
Visual Identity & Motion Design
Visual identity and 3D motion design
Challenge
We initially assumed Breitling would lean towards minimalism, but that assumption was quickly challenged. They embraced intricate details and rich craftsmanship. Striking the right balance with a limited palette of yellow and blue, while capturing the vibrance of the festive season, was a challenge in itself.
Goal
Breitling needed a merger between Swiss watches and Indian festivities to celebrate both the brand’s legacy and the festival of Diwali.
Solution
We decided to deconstruct the watch, examining its form from every angle and scrutinising even the smallest details.
