ClearZorb by Miduty
Client
Miduty
Timeline
2 months
Services
Branding & Packaging
Branding & Packaging
Challenge
Whey packaging is usually heavy. Black tubs, aggressive type and a lot of shouting. ClearZorb needed to look as light as it feels.
Goal
ClearZorb by Miduty is a whey protein with a promise most protein tubs never make: it should feel easy inside.
Solution
So we built the whole pack around one line: “The Weightless Whey.” We took the weight out of the design. Brushed silver, open space and one warm accent do the talking. The result is a protein that looks nothing like the usual shelf of tubs. It’s light, premium and transparent, just like the promise inside.
